The streetwear type of clothing roots from all the famous yet infamous variety of hip-hop music. There are 2 things that come to people’s mind when they thing of hip-hop – fashion and music. Giving inspiration to many different fashion styles like street or urban clothing. The rapidly evolving street clothing line has given rise to a massive diversity of styles. Urban wear has now turned into a trend amongst lots of people one would come across the street.
The urban clothing fashion has gone beyond the stereotypical boxer-shorts-revealing-pants and loose jerseys. Different brand names and designers like Rocawear, Akademiks and Sean John have mushroomed into various locations to meet the ever expanding demand of various styles with regard to street wear.
As the industry of hip-hop began to enter the doors of American corporate companies thru its enormous commercial success, producers and artists began to create capital on the connection between fashion and music and introduced to their own signature urban clothing which will eventually further boost their returns from loyal fans. Urban or street clothing lines like Sean John launched by P. Diddy, a famous rap artist; Rocawear by Jay-Z and Damon Dash; and then there’s Phat Farm and Wu-Wear from Russel Simmons. Considering the prevalent utilization of the internet, such clothing style on top of different brand names is now accessible to fashion-conscious celebrities, ardent followers and fans over the web. Trainers, also called sneakers or kicks, have also stemmed from the hip-hop culture & lots of artists are identified to have ‘etched’ their names onto exclusive edition trainers by brands like Adidas or Nike and a few have even started their own line of sneakers for mass consumption.
There are a number of streetwear brand names available in the market. Some of the most sought after brands are as follows:
1. Sean John. As already mentioned, this line of clothing was introduced by rap artist P. Diddy. Because of its revolutionizing and innovative trends and styles, the Sean John clothing brand was nominated twice for the Menswear Designer of the Year CFDA Award; first during 2000, and then 2004.
2. Akademiks. This street wear brand is widespread with the hip-hop fashion and music aficionados. Akademiks was created by Donwan Harrell, who’s known to believe that denim pants are the ideal type of clothing. This label began its popularity in the year 2001 when the label was featured in a song by rap artist Fabulous.
There are other more famous labels such as Apple Bottoms, Baby Phat and Rocawear. The thing about such brands is they’re a bit pricey. If one wants affordable yet stylish street wear, he could check out Suyo Streetwear. Suyo Streetwear is urban clothing line that was launched in Australia. Just like most popular, or even the new and/or up-and-coming, clothing labels, they have a website wherein one could easily get their share of authentic street wear from. What’s great about the Suyo Streetwear is that they have a newsletter where one could subscribe to and get regular updates about the Suyo Streetwear site and products.
Suyo StreetWear provides sophisticated fashion forward clothing inspired by Urban Australian. It make sure that each and every graphic and piece of packaging in it’s clothing range is first and foremost a piece of art in motion and aims to bring it to life through the art of fashion.
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